The “Lost Interest” Window
Interest in your business is usually highest right after someone engages with you.
They click. They inquire. They show curiosity.
But that interest doesn’t stay high for long.
If there’s no quick response or clear next step, attention fades fast.
And once attention fades, it rarely comes back the same way.
Speed and timing often matter more than people think.
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Paul Josan
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The “Lost Interest” Window
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