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May 26 (edited) • Intro's & General Discussion
The Lead Magnet That Fuels Your Funnel (Not Just Your List)
Dan Kennedy said it best:
“The right bait attracts the right fish.”
Russell Brunson took that principle, along with the term MIFGE (Most Incredible Free Gift Ever) and turned it into a funnel-building powerhouse...
And here’s the secret most people miss:
Your lead magnet isn’t just about getting leads.
It’s about building belief and momentum that drives conversions down the funnel.
It’s not:
A generic checklist
A mini eBook
A PDF
It IS:
A belief-shifting micro-win
A pre-frame for your core offer
A built-in qualifier for serious buyers (who will become your true fans)
If your funnel isn’t converting, here’s a high-leverage fix...
Ask yourself (or upload your customer avatar into your favorite AI tool) and ask it:
"What is the #1 belief my dream customer needs to adopt before they’ll say YES to my offer?”
Then turn that into a short, specific, high-value MIFGE.
Example:
If you sell email marketing systems:
“The 15-Minute Email That Prints $500 on Command”
Your funnel doesn’t need more leads.
It needs better-qualified, belief-ready humans.
That’s what a real MIFGE does.
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The Lead Magnet That Fuels Your Funnel (Not Just Your List)
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