The Friction Check
Quick check for business owners:
How easy is it for someone to actually complete a purchase on your website?
Are there too many steps?
Too many fields to fill out?
Too many things to think about?
Every extra bit of friction gives people another reason to leave.
Sometimes increasing sales isn’t about convincing people more…
It’s about making the process easier.
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Paul Josan
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The Friction Check
Selling Online / Prime Mover
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