The Ad Isn’t Magic, It’s a Magnifier
Ads don’t create demand. They expose what’s already there.
If people love your offer, ads make it bigger… HUGE
If people don’t… ads just waste your budget faster. So don’t increase your budget until you have “stable” numbers…
That’s why your focus should be: product → offer → funnel → then ads.
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Rosa Medina
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The Ad Isn’t Magic, It’s a Magnifier
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