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Jul 18 • Intro's & General Discussion
The $50M mistake most coaches are still making
I learned something recently that really made me stop and reflect on how most people (especially coaches) approach their marketing message…
It was the story of how Blockbuster turned down Netflix.
Back in 2000, Netflix offered to sell to Blockbuster for just $50 million.
And Blockbuster said no.
They turned them down.
They just didn’t see the value.
At the time, Blockbuster was worth billions. Netflix was struggling.
But we all know how that ended.
And here’s the part that really got me:
Netflix didn’t win because they had more resources.
They won because they had more clarity.
Clarity in what they were building.
Clarity in how they spoke to people.
Clarity in the moment their customer cared about most.
Blockbuster’s message was simple: “We rent movies.”
Netflix’s message? “Watch what you want, when you want, wherever you are.”
See the difference?
Blockbuster talked about what they did.
Netflix talked about what the customer wanted to feel in that moment = control, freedom, and convenience.
And it hit me:
That’s the mistake I see most coaches making.
They talk in headlines like:
“I help with mindset.”
Or
“I help you take your life to the next level.”
And while I get what they mean… no one else does.
Not really. Not in a way that makes them stop and say, “That’s exactly what I need right now.”
The truth is - people don’t care about your title or your process.
They care about the exact moment they feel stuck… and whether or not you get that.
Like:
→ “I help founders who feel trapped in the CEO role restructure their business and reconnect with the mission that lit them up in the first place.”
→ “I help single moms with Etsy shops turn their side hustle into steady income by systemizing sales and freeing up their time.”
That’s what gets attention!
Because it speaks directly to the moment your person is in and offers a way out.
And here's the reflection that sealed it for me:
If Blockbuster had had a real mission, a message like,
“We connect stories to people’s hearts,”
then Netflix wouldn’t have been a threat…
It would’ve been a new vehicle to carry their mission forward.
But they didn’t have that level of clarity or identity.
So they missed the shift.
And the market moved on without them.
That’s why a powerful, magnetic message isn't just good marketing.
It's survival.
And in the game of business, the one that survives the longest... wins.
Anyway, thought I’d share that.
It stuck with me. Maybe it’ll stick with you too.
What’s a cool business or marketing story you’ve learned that left a mark on you?
🤓 Drop it in the comments. I’d love to read it.
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The $50M mistake most coaches are still making
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