Service vs Product Funnels: What Changes? · Selling Online / Prime Mover

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Service vs Product Funnels: What Changes?

Selling services (like coaching, consulting, or done-for-you work) is different from selling products or software. Services often require more nurturing, trust, and a human connection… while products can be more transactional.

That means your funnel must reflect the difference. Product funnels thrive on demos, trials, or discounts. Service funnels convert better with webinars, consult calls, and personalized content. Same funnel structure BUT different psychology.

💡 BTW: Your funnel should feel like a natural decision path, NOT a sales trap. The more it adapts to how you sell, the better it performs.

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