I just stumbled on a strategy is using, and if you missed it, you’re going to want to pay attention to this genius move! 🧠✨ Russell’s personal development company, Secrets of Success, is now leveraging a super creative front-end approach. Here’s the breakdown:
💡 The Hook: He created a mobile app called "What's Your Morning Routine" (WhatsYourMorningRoutine.com). When people think of success, they often think of morning routines—so this app aligns perfectly with his dream customers' mindset. 🎯 The Landing Page: The app’s page is simple. No mention of the personal development company—just a clear offer: “Sign up for a free account.”
🚪 The Funnel:
- The MIFGE: After signing up, users can unlock premium features in the app when they take a trial membership to Secrets of Success.
- Downsell: Not interested in the membership? No problem—you can unlock the premium features for just $17. (This likely covers the cost of ads and affiliates!)
- BONUS: Premium members can share referral links and become affiliates, creating a viral growth loop.
🔥 This is the PERFECT example of designing a creative, different front-end offer while still targeting your dream customer!
With tools like freelance sites and no-code sites, anyone can get an app like this built for cheap and start attracting their ideal audience. What app could YOU create to target your dream customer?