💥 Master the 7 Phases of a Funnel! 💥 · Selling Online / Prime Mover

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💥 Master the 7 Phases of a Funnel! 💥

Ever wondered why some funnels seem to just WORK?

Russell Brunson breaks down his Seven Phases of a Funnel in DotCom Secrets, and today, we’re diving in so YOU can build a funnel that converts like crazy!

Whether you’re launching a new product or refining an old one, understanding these phases is KEY to leading customers from interest to purchase!

What I Learned: The Seven Phases of a Funnel

Russell lays out the seven crucial phases every successful funnel goes through:

Determine Traffic Temperature: Every visitor is either cold, warm, or hot. Understanding where they stand with your brand helps you create the right messaging. Cold traffic needs more context, warm traffic might just need a nudge, and hot traffic is ready to buy!

2. Pre-Frame Bridge: Before jumping into your offer, you want to set the stage. This could be an ad, a blog post, or a quick intro that prepares your audience for what’s coming. It’s about framing their mindset to make them more receptive to your offer.

3. Qualify Subscribers: Attract the RIGHT people! Your funnel needs an irresistible lead magnet—something that pulls in the people who need your solution the most. This could be a free guide, a checklist, or a short video.

4. Qualify Buyers: Once they’re on your list, your next step is to turn them into buyers with a low-ticket offer. This step isn’t about making a profit; it’s about gaining their trust and commitment. Small purchases lead to bigger ones down the line!

5. Identify Hyperactive Buyers: These are the people who are ALL-IN and ready to take the next step right away. Offer them an upsell or a related product that adds more value to what they just bought.

6. Age and Ascend Your Relationships: Continue to build trust by nurturing your audience over time. Offer more value and keep your communication consistent. As you do, guide them to higher-priced offers that provide even MORE value.

7. Change the Selling Environment: Move customers to an environment where you can deliver your core offer in full force. This might be a webinar, a special event, or a sales page that goes all in on why they need your top-tier solution.

How YOU Can Apply This:

➡️ Know Your Audience: Segment your audience by their traffic temperature. Are they discovering you for the first time, or are they long-time followers? Tailor your message to their familiarity with your brand.

➡️ Add a Pre-Frame: If you don’t have a pre-frame, add one to create context and build excitement. This could be a story, a case study, or even a problem statement.

➡️ Guide Them Up the Ladder: Start with a freebie to qualify subscribers, then offer a low-cost product to bring them in as buyers. Build trust and keep adding value as you guide them towards your core offers!

How I’m Putting This into Practice:

In the Challenger Syndicate community, I plan to constantly work through these seven phases with my content and offers. From free resources for new visitors to higher-value solutions for those ready to go deeper, my goal is to build trust and guide my community toward greater value step by step.

I’ll keep tweaking each phase to keep it engaging, effective, and geared toward real growth!

Your Turn:

Where are you in the Seven Phases of a Funnel?

Are you building awareness, qualifying leads, or guiding buyers to your core offer?

Drop a comment and let’s discuss how YOU can take your funnel to the next level! 🚀💥

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