Who is Your ATTRACTIVE CHARACTER? · Selling Online / Prime Mover

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Who is Your ATTRACTIVE CHARACTER?

In DotCom Secrets, Russell Brunson reveals the ATTRACTIVE CHARACTER framework—a strategy that’s all about becoming a person your audience not only follows but deeply CONNECTS with. This is more than just selling—it’s about building loyalty and creating a powerful COMMUNITY.

What I Learned: The 3 Parts of the Attractive Character

ELEMENTS - An Attractive Character comes to life through these essential Elements:

➡️ Backstory: This is where it all started! Sharing your backstory lets people understand where you came from and what drives you. It builds trust by giving your audience the WHY behind your journey.

➡️ Parables: Use stories and examples that teach or inspire. These simple, relatable stories illustrate key lessons in ways that stick with people—like mini-lessons from your life.

➡️ Character Flaws: No one connects with someone who seems perfect! By being open about your flaws, you show authenticity, and this openness builds a strong connection with your audience.

➡️ Polarity: Don’t be afraid to take a stand! Showing polarity means you’re clear on what you believe, which naturally attracts like-minded people and repels those who aren’t a fit. It’s a powerful way to build a community of true fans.

2. IDENTITY- Your Identity is the “role” you play in your audience’s eyes. Are you the Leader who’s guiding them, the Adventurer who’s exploring new things, the Reporter sharing insights, or the Reluctant Hero who’s overcoming challenges? Knowing your identity lets you connect with your audience in a way that feels natural and AUTHENTIC.

3. STORYLINES - Stories are the lifeblood of connection! The Attractive Character uses several powerful storylines to build connection:

Loss & Redemption: Share how you overcame challenges and found success.

Us vs. Them: Create a sense of belonging by rallying against a common obstacle.

Before & After: Show where you started and how far you’ve come.

The Amazing Discovery: Share insights or “aha” moments that changed the game for you.

Secret-Telling: Everyone loves an inside scoop! Share “secrets” or lesser-known insights that feel exclusive. Let your audience in on a game-changing truth they didn’t know before.

Third-Person Testimonial: Sometimes, the most powerful story is one told by others. Use testimonials from clients, friends, or mentors to show your journey and impact. Let their words give your story extra credibility and connection.

How YOU Can Apply This:

Choose Your Elements: Show up with authenticity by sharing your backstory, using relatable parables, embracing your flaws, and using polarity to connect with those who resonate with your values.

2. Define Your Identity: Are you the Leader, the Reporter, the Adventurer, or maybe the Reluctant Hero? Choose your role and let it guide how you present yourself.

3. Use Storylines to Connect: Share your journey using the various storylines. Use these stories to teach, inspire, and show your audience the path they can take too!

How I’m Putting This into Practice:

I have taken on the role of The Adventurer as my Attractive Character…

I’m navigating the journey with my audience, sharing the highs, the setbacks, and all the insights I gain along the way.

My goal is to inspire others not by presenting a “perfect” image but by sharing real stories, lessons, and the steps I'm taking to grow.

I want my community to see that they don’t have to have it all figured out – just a willingness to take on the challenge and learn together!

What About You?

Ready to create your own Attractive Character?

Think about what elements you want to embody, define your role, and use storylines to connect deeply with your audience.

Drop a comment below about which role resonates most with you, and let’s build characters that attract and connect! 💬👇

Remember, people are drawn to those who are real. Let your Attractive Character be a guiding light for your audience!

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