Apr '25 • MarketingSecrets.com
Luxury brands don’t get asked for discounts. Coaches shouldn’t either.
Ever notice how no one walks into a Louis Vuitton store and tries to negotiate?
That’s not an accident - it’s positioning.
And it’s the same reason high-level coaches don’t get ghosted when they drop their price.
If your DMs are filled with:
“How much is it?”
“Do you offer discounts?”
Or just… silence after you mention your rates—
Chances are, you’re accidentally devaluing your offer.
Here’s what I mean:
🧠 Your copy is practical — when it needs to feel premium.
You’re highlighting what’s included (calls, check-ins, modules) instead of what it means (clarity, confidence, control over their future).
🥱 You sound like everyone else.
If your content, emails, or page could be copy-pasted into another coach’s business and still make sense… we’ve got a problem.
🧱 There’s no power frame.
Luxury isn’t just about quality.
It’s about exclusivity.
When you position yourself like anyone can buy — you lose the status that makes people want to.
So what do high-ticket coaches do differently?
T
hey don’t “sell coaching.”
They sell identity, access, and transformation.
🧩 They frame the before-and-after like a complete personality shift - not just a result.
📐 They use design, language, and structure that makes people feel like “this isn’t for everyone.”
💬 And when they speak, they say what their clients wish they had the courage to say.
Luxury isn’t about making your offer expensive.
It’s about making it desirable - in a way that makes price feel irrelevant.
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Luxury brands don’t get asked for discounts. Coaches shouldn’t either.
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