I modeled Russels downsell for selling online, almost to the T.
I used different language, since I sell something completely different, but used the same style, format and even the gif.
Which was taking my first upsell and allowing them to do payments.
I launched the downsell last week, and just got my first sale with that!
I have been slowly adding products, upsells, downsells into my funnel and optimizing it over the last few weeks. That way, I was able to get my funnel up and going and start brining in money!