How to sell one-to-many and bring value for each person

Yesterday I had a long walk with a sparing partner to reflect. We commented on our purpose, vision, and objectives.

We touched the topic of building a coaching business and doing this in a one-to-many setting and online. I told him I read an article in LinkedIn, where a professor says that coaching has become a very low value offering and most coaches are using hero stories and their personal story out of misery to offer very little value to their emotionally caught customers.

My friend said that most online offerings are superficial and btw how can you coach one to many and give every person real value.

And it really made me think.... Because fundamentally I do not agree...and I am disappointed when I hear such negative statements.....

After what I have seen in the selling online challenge, I believe a lot of value can be transmitted in a one-to-many format and the quality of the offering depends on the coach, their skill and how a one-to-many program is set up....

It is about how a coach transmits content, moves the coachees to act and learn about themselves, find their purpose or the areas they want to improve and help them define an action plan and execute it.
So, generating a desire to change in the coachees and giving good tools and helping along the way can make people start a "self exploration" successfully in a one- to-many setting.
The individual action plans and follow up need additional solutions, going from punctual 1:1 coachings, to communities, group coachings or masterminds. I believe you can improve the percentage of successful coachees with these additional solutions.
Additionally, I would want to know my coachees personally, what drives them, what their purpose is, and where they are in life. It will help better help them. And depending on the situation they need more coaching, mentoring or problem-solving advice….

What are your thoughts on this?

What do you do to offer value and not a commodity?

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How to sell one-to-many and bring value for each person