Getting Thirsty Without Your Well - Russell's Lesson

So, I've been reflecting on Russell's lesson a lot where he talked about digging your well before you're thirsty.

I've been in situations where I realized that I didn't dig my well before I got thirsty.

For those who don't understand that reference, it's in the Traffic Secrets book, where he talked about building an audience or a network of relationships warm enough for your offer before it's ready to launch

In my case now, I'm dying of thirst, I'm pressed for time, I have pressing matters and don't even have wells to go to.

I was digging my wells on Instagram, Facebook, had a little on LinkedIn and then I lost them, I skipped on Russell's emphasis for list building

Now, I'm just reflecting on how hard it is to put out any of my offers without an audience to sell to.

Thinking of starting to build a new audience, do everything afresh would require time, and that's something I'm pressed for, at the moment

My mind is just oscillating between beating myself up for skipping the things he talked about, that I've heard too many times to forget and asking myself questions around, "okay, so what do we do now?"

That's where I am right now, trying to figure the right path in the middle of all this mess

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