Over the past year and a half, I have had access to a ton of information from Russell about selling 1-many, building funnels, and really narrowing down on who I serve.
But I have made a grave mistake. I attempted to serve too many people. I was not going after the smallest viable market for my offer.
That mistake allowed me to tap into several different markets and start to see how the frame happened for a diverse group. I started to recognize a pattern, (and a reason you should stick to one market.)
First off, Russell's frameworks do work. But, to do them over and over again for multiple different markets is time consuming and exhausting!
My offer is geared towards new entrepreneurs who have been on the struggle bus for far too long because they keep going after shiny objects... (That was me...)
So here is how you can fix that.
1.) Decide that you are going to commit to a specific vehicle for 10 years. At the end of that ten years, you'll either be broke, or have mastered the process. (It doesn't have to be with Russell, but this is the best one I've found...)
2.) Find a personal coach early. We have this stupid aversion to investing in ourselves, but when you hire a coach to work with you directly it will almost always make you money! (I've personally tripled my ROI in 7 months. AND I still have the knowledge!)
3.) The offer is key! Here are 4 tips I've learned to help you develop an irresistible offer! (on top of what Russell teaches!)
- - Eliminate risk.
- - Maximize profitability.
- - Demonstrate Scalability.
- - Provide Ongoing Value.
BTW look at Russell's offers, he does all of that! (and more)
What are your biggest breakthroughs in the last 3 months?