Fishbowl Funnel Strategy: How to Capture Leads at Trade Shows

Still collecting business cards in a fishbowl?

There’s a smarter way.

I’ve got a client at a trade show this weekend who wanted to maximize foot traffic to her booth.

Instead of a dusty bowl of cards, we built her a lead funnel - with a twist.

Ten lucky winners would get chosen at random to receive her coveted process manual.

Here’s how we set it up:

1 - Build a standard lead funnel, but tease the chance to win. (Make it clear: must be present to win, and include the drawing time + location.)

2 - Add a promo banner with a QR code so attendees can scan on the spot.

3 - Tag all entrants with something unique to this event.. makes it easy to find them later.

4 - When it’s time, export the filtered list and drop the names into a random picker.

5 - Choose your winners and let them know via email or SMS (Message Hub makes this instant).

6 - Announce live at the booth.. free attention!

7 - Then follow up with the leads, segment them, and guide them into the right tier of your value ladder.

That’s how you turn foot traffic into a real pipeline.

Run this funnel at your booth and watch the leads roll in.

🚀

- James

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