[FHL Notes] Day 3 Session 6: Russell Brunson - One-to-Many Selling (Part 2)

🔥

Sep '24 (edited) • Intro's & General Discussion

We Are Prime Movers:

Prime Movers set the standard, and others rise to meet it. We are the small percentage of people who envision a new reality and bring it back to the present to make it real.

Immovable Movers influence others to take action by standing firm in their vision.

Subconscious Selling:

The goal of subconscious selling is to bypass the conscious mind. To do this effectively, use storytelling to break false beliefs.

The Perfect Webinar Framework

How to Tell Stories That Break False Beliefs:

Use the Perfect Webinar Framework to guide your audience through their doubts and make them believe in your offer.

If your offer is positioned as a "better mousetrap" (improvement), it’s harder to sell. New opportunities are more compelling because they bypass the difficulties of incremental improvement.

If you find yourself talking about features, it’s probably an improvement offer.

Framework for Teaching Frameworks:

Story (Learned or Earned): Tell the story of how you discovered the new opportunity.

Strategy (What): Get the audience to buy into the overall strategy before getting into specifics.

Tactics (How): Avoid teaching too much detail about the "how"—this can stop people from buying.

Case Study (Social Proof): Provide examples and proof to show how your method works.

The Perfect Webinar Structure:

Origin Story & New Opportunity (15 min)
Secret #1: The Vehicle (Map) (15 min)
Secret #2: Internal Beliefs (Me) (15 min)
Secret #3: External Beliefs (That) (15 min)
Stack and Close (30 min)

If Your Webinar Fails, You're Likely Teaching Tactics:

The key is to focus on knocking down the big domino—the core false belief holding them back. If you do this, they have no choice but to buy.

Distract the Monkey, Speak to the Elephant:

Bypass the conscious mind's resistance by speaking directly to the subconscious (Elephant) with stories and emotional triggers.

The Stack and Close

Stack the Offer:

Always use a stack when closing—recap the value and bonuses clearly so the audience remembers the last thing you said.

Use Trial Closes:

Gradually ask for permission to continue. For example, ask 3 yes questions before dropping the price. This primes the audience for the final sale.

Ownership and Conviction:

Your goal is to make them feel ownership—show them they can do it and that it will work for them.

They came to your webinar wanting the result. Your job is to convince them that your New Opportunity is the only way to achieve it.

Final Thought:

Every Order Form is a $1,000 Bill:

Don’t underestimate the value of your offer. One presentation can be more profitable than an entire year’s worth of work.

The Human Mind Only Remembers the Last Thing It Was Told: Use the Offer Stack

This session emphasized the importance of positioning your offer as a new opportunity, using storytelling to break false beliefs, and leveraging the Perfect Webinar Framework to lead your audience to a purchase decision. The use of trial closes, stacks, and subconscious selling techniques are key to success in One-to-Many Selling.

#FHL #FHLNotes #Day3 #PakulaPost

Day 4 Session 1: Bari Baumgardner - Overcoming Objections

https://www.skool.com/prime-mover/fhl-notes-day-4-session-1-bari-baumgardner-overcoming-objections?p=28ed0fc2

30 comments