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Sep '24 (edited) • Intro's & General Discussion
[FHL Notes] Day 3 Session 5: Garrett J White - Strategic Seduction
Truth and Transformation:
The only way to achieve your goals is to stop lying to yourself about where you are and what you truly want.
You can only transform if you’re willing to confront your own darkness and be all of yourself.
Stop Lying to Your Soul:
Your Family Suffers When You Play Small:
It’s all about taking full responsibility—the gap between saying and doing is the challenge.
The Problem Is Me: Acknowledge your current shortcomings without self-judgment—it’s a state of being that can change.
The Science of Seduction in Marketing:
Seduction = Leading People:
Seduction happens between sexuality and sensuality—it’s the process of truth-telling that leads others to follow you.
3 Ideas Around Truth:
- People Know When You’re Lying:
- People Seek Connection:
- The Lesser Self vs. The Heroic Self:
Pits and Peaks:
Darkness Leads to Growth:
The moments of darkness and struggle are when you have the greatest opportunity to reach your audience.
Lead your audience but do not live in the pit.
Seduction in Funnels:
A funnel is a series of choices—just like seduction.
Lead people out of their pain by showing them the path from where they are to where they want to be.
5 Stages of the Customer Journey:
Stage 1: Communicate a Message
Use video, audio, text, or images to communicate your truth.
Stage 2: Capture Permission
Capture permission by collecting their information (name, email, social, etc.).
Stage 3: Convert Mindset
Use the Perfect Webinar Framework to shift their mindset and help them see that they can achieve transformation.
Tell 4 stories:
- Your Origin Story
- The Program or Product Origin Story
- Why They Should Believe in You and Your Product
- Why They Should Believe in Themselves
Stage 4: Compel Action
Build desire until they are 100% sure they have a problem that needs solving.
Stage 5: Close Commitment
Give them a clear Yes or No choice—no “maybes.”
Stage 6: Collect Cash
The transition from closing commitment to collecting cash must be fast and smooth.
The Hero’s Journey: Most people fear leaving the ordinary world behind. They want to stay in the familiar.
Transformation requires leaving the old life behind and facing the pain—this is the hardest part of the journey.
Final Thought:
You Don’t Have Forever:
Invest time, energy, and money into becoming the best version of yourself.
Communicate your message, capture permission, convert mindsets, compel action, and close commitment.
This session centered around the idea of leading with truth, guiding others out of their pain through the pit-to-peak journey, and using seduction techniques to create a clear and compelling customer journey.
#FHL #FHLNotes #Day3 #PakulaPost
[FHL Notes] Day 3 Session 6: Russell Brunson - One-to-Many Selling (Part 2)
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[FHL Notes] Day 3 Session 5: Garrett J White - Strategic Seduction
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