[FHL Notes] Day 2 Session 4: Tim Shields - Tapping Unlimited Traffic

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Sep '24 (edited) • Intro's & General Discussion

Key Concept: You Must Have Traffic to Sell Online

Traffic (people) is essential for online sales. Tim Shields shared his strategies for generating traffic, especially through Instagram using his Instagram Fire Formula.

3 Sources of Traffic:

Paid Traffic
Organic Search Traffic
Social Media Traffic

False Beliefs That Hold You Back:

My content isn't interesting.
I'm not good looking.
I'm not young.
I don't know how.
Everyone else has figured it out.

Tim’s Message: Your failures are not your future.

Instagram Strategy:

Start by posting reels 5 days per week.

Structure for each reel:

Pose a question: "Do you want to solve [problem] or get [result]?"
Share your story: "I had the same problem and solved it."
Offer actionable steps: "Here are the three steps you can use to solve the problem."
End with a Call to Action (CTA).

Stick to These Rules:

Use jump cut endings (stop 2-3 words before the end).
Keep each reel around 45 seconds.
Occasionally use the Scooby Doo Ending (give 3 options, but none are right).
Vary the 3 structures in your posts.
Use visual elements like red arrows, circles, and underlines to keep the viewer engaged.

Instagram Fire Formula:

Start with a Google Sheet: Organize your reel ideas and content.
Create one Google Doc per reel with a script of about 140 words to hit the 45-second sweet spot.
Store everything in Google Drive and number the scripts for easy reference.
Use tools like the El Gato teleprompter to help deliver your script smoothly.

Tools and Apps to Use:

Descript.com for video editing.
Adobe Podcast for audio enhancement.
Opus.pro for repurposing content.

Three Reel Structures:

How would you [perform this task]?
Can you find the problem?
Here’s how I solved this problem, or how you can solve it.

Scooby Doo Ending: Offer 3 possible answers to a problem—but none of them are right, keeping the viewer engaged.

Monetizing Your Instagram Content:

Use your content to assess performance, then turn the best-performing content into ads.

Monetization Strategy: Ask viewers to comment with a word, and in return, send them a link using Manychat.com for automated responses.

This session was packed with practical tips on how to generate traffic and engagement on Instagram using the Instagram Fire Formula, while also highlighting tools and structures to streamline content creation and monetization.

#FHL #FHLNotes #Day2 #PakulaPost

[FHL Notes] Day 2 Session 5: Ruth Soukup - Course Creation Secrets

https://www.skool.com/prime-mover/fhl-notes-day-2-session-5-ruth-soukup-course-creation-secrets?p=32b3e942

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