[FHL Notes] Day 2 Session 5: Ruth Soukup - Course Creation Secrets

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Sep '24 (edited) • Intro's & General Discussion

Key Concept: Turning Knowledge into a Sellable Info Product

Ruth Soukup shared the 3 biggest secrets for transforming what you know into a product that will sell successfully.

Secret #1: Understand How to Talk About Your Product

It’s not enough to know what your product does—you need to know how to talk about it in a way that resonates with your dream customer.

Takeaways from FHL 2023:

Create a Movement: Your product should aim to inspire and gather people around a shared goal or belief.
Tap into Short-Form Video: Leverage platforms like TikTok and Instagram Reels to spread your message and find what resonates with your audience.

Secret #2: Balance Credibility and Relatability

For your product to sell, it needs equal parts credibility and relatability. Too much of either can drive people away.

Your messaging must convey:

You feel their pain.
You have a solution that works.

Formula: Relatability + Credibility = Winning Message

Secret #3: Provide a Clear Path

People need to see the exact path to success you’re offering. Show them what’s possible, then guide them step by step through the process.

Bonus Secret: Be Relentless

You must be relentless in turning what you know into a product, learning how to talk about it effectively, and not stopping.

Create Frameworks: Test them on yourself, refine them, and then share them with others.

This session emphasized the importance of resonating with your audience, balancing credibility and relatability, and providing a clear path. Ruth’s secrets offer a roadmap for turning knowledge into a successful info product while being persistent and adaptable.

#FHL #FHLNotes #Day2 #PakulaPost

[FHL Notes] Day 2 Session 6: Trey Lewellen - eCommerce

https://www.skool.com/prime-mover/fhl-notes-day-2-session-6-trey-lewellen-ecommerce?p=f73911d5

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