Jun 18 • Intro's & General Discussion
DAY 9/30 – Funnel Redesign Challenge
Today, I redesigned a Course Funnel for a Nail & Brow Academy.
And after reviewing the funnel, I noticed something that I see quite often with education-based businesses...
The academy had the experience, the student results, and the training system...
But the funnel wasn't positioning the program in a way that made enrolling feel like the obvious next step.
In industries like beauty, certification, and skills-based training, people aren't just buying a course.
They're investing in a new career, a new income stream, and a new future.
So the funnel needs to sell that transformation.
Here's what I changed 👇
𝐁𝐄𝐅𝐎𝐑𝐄:
❌ The offer wasn't clearly positioned around the career outcome that students could achieve
❌ There was no strong value proposition above the fold
❌ Student success and credibility weren't showcased early enough
❌ The training process wasn't clearly explained, creating uncertainty around what happens after enrollment
❌ The page felt more like a website than a structured enrollment funnel
❌ The academy's expertise and years of experience weren't being leveraged effectively
𝐀𝐅𝐓𝐄𝐑:
✅ Repositioned the offer around the transformation students want, building a successful Nail & Brow career
✅ Added a stronger headline and subheadline focused on outcomes rather than features
✅ Introduced credibility and authority metrics directly in the hero section
✅ Added a step-by-step framework showing exactly how students progress through the program
✅ Made the learning journey easier to understand and visualize
✅ Added stronger social proof and student success stories throughout the funnel
✅ Improved the page structure, readability, and user experience to make the content easier to consume
✅ Redesigned the funnel to feel more premium, professional, and aligned with a leading academy
𝐖𝐇𝐘 𝐓𝐇𝐈𝐒 𝐌𝐀𝐓𝐓𝐄𝐑𝐒:
Course funnels are different from lead generation funnels or webinar funnels.
People aren't just asking:
"What's included in the course?"
They're asking:
Can I actually do this?
Will this help me get results?
Has it worked for other people like me?
Is this academy the right place to learn from?
That's why great course funnels focus on more than just the curriculum.
They focus on:
✅ The transformation
✅ The learning journey
✅ Student success stories
✅ Credibility and authority
✅ Reducing uncertainty around enrollment
Because when people can clearly see the path from where they are today to where they want to be...
Enrolling becomes a much easier decision.
Would love to hear your thoughts on this redesign 👇
P.S. Every redesign is built from scratch, so it takes time... but I'm committed to finishing all 30 days 🔥
Cheers,
Nitin
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DAY 9/30 – Funnel Redesign Challenge
skool.com/prime-mover
Discover the secrets of how to Sell Online and step into your calling as a Prime Mover with Russell Brunson!
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