DAY 8/30 – Funnel Redesign Challenge
Today, I redesigned an Event Funnel for a marketing agency.
And after reviewing the page, I noticed something interesting...
The agency was clearly doing great work, but the funnel wasn't reflecting the level of authority and credibility they had built in the market.
This is a company that has earned both the 2CC and 10CC Awards, helped countless businesses scale, and generated incredible results for clients...
Yet the event funnel wasn't showcasing that authority in a way that immediately built trust or increased the perceived value of the event.
So I redesigned the funnel to increase perceived value, strengthen positioning, position the event as a premium experience, and make the ticket feel like a no-brainer investment.
Here's what I changed 👇
𝐁𝐄𝐅𝐎𝐑𝐄:
❌ The branding and overall presentation didn't feel aligned with a company that has earned 2CC and 10CC Awards
❌ No strong headline or subheadline above the fold to communicate the value of attending
❌ No clear urgency or scarcity elements encouraging visitors to take action now
❌ Limited trust signals showing how many clients they've helped or previous event success
❌ The event offer wasn't positioned strongly enough above the fold
❌ The experience felt more like a standard workshop than a premium event
❌ The CTA wasn't prominent enough to drive registrations
𝐀𝐅𝐓𝐄𝐑:
✅ Rebuilt the funnel to create a premium event experience and increase perceived value
✅ Added a stronger headline and subheadline focused on the outcome attendees want
✅ Improved the positioning of the event to make it feel exclusive and high-value
✅ Added stronger authority and credibility elements throughout the funnel
✅ Added an event ticket design to make the event feel more real, tangible, and legitimate
✅ Introduced additional trust-building elements to reinforce credibility
✅ Added a phone number in the header, creating another path for prospects to get information about the event (and providing an opportunity to use an AI voice agent to answer questions 24/7)
✅ Improved the CTA placement and visibility throughout the funnel
✅ Enhanced the overall branding, design, and user experience to better reflect the authority of the agency
𝐖𝐇𝐘 𝐓𝐇𝐈𝐒 𝐌𝐀𝐓𝐓𝐄𝐑𝐒:
When people buy a ticket to an event...
They're not just buying information.
They're buying access to people, strategies, connections, and opportunities they believe can help them grow faster.
That's why premium events need premium positioning.
Your event funnel should instantly communicate:
- Why this event matters
- Why the speakers are worth learning from
- Why attending is worth the investment
- Why people should take action today instead of waiting
Because when an event is positioned correctly...
People stop asking, "How much does it cost?"
And start asking, "How do I get a seat?"
Would love to hear your thoughts on this redesign 👇
Cheers,
Nitin
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DAY 8/30 – Funnel Redesign Challenge
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