Day 2 – Outline Your Offer Stack
I'm sharing with you all the exact steps I'm taking to launch a new offer this month, despite having a packed schedule with client work and moving apartments.
July 3rd was my day two, and here's what that looked like 👇.
This should be fairly simple for you to copy, since the Offer Stack is the cornerstone of EVERYTHING Prime Mover, so let's dive in.
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✅ Core Action:
Draft bullets for:
  • Core offer
  • Bonuses
  • Order bump
  • OTO (even if TBD)
🔀 Create Relevant Variations:
  • Workshop: Bonus could be a Q&A recording.
  • Course: Bonus could be templates or swipe files.
🎥 Content Action:
Post a teaser: “I’m building something for people who want ____.”
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Here's how I did this:
✅ Core Action:
Core Offer(s)
  • 60 min workshop on how chatbot agencies work
  • 5 Day Challenge (Build your first chatbot in 5 days) + 30 day free skool membership
Bonuses
  • Ready-made template (even if they don't do the challenge work, they get the finished product)
  • Checklist for adapting the chatbot to any of the 4 primary decision trees used by businesses
  • 5 group Q&A sessions during the five day challenge
Order Bump
  • Consult call with me to personalise the chatbot template to your specific business.
OTO:
  • VIP 5 day challenge - lifetime access to recordings and Q&A Sessions
  • Chatbot Client Acquisition Masterclass
  • Full chatbot build DFY
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🔀 Create Relevant Variations:
  • Lead Magnet: 60 minute workshop (opportunity>mechanism webinar)
  • Main Offer: Live 5 Day Challenge
  • All Bonuses included in main office
  • Order Bump
  • OTO 1: VIP + Masterclass
  • OTO 2: DFY
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🎥 Content Action:
Day 2 – “$100 a Day Is Closer Than You Think”
🎯 Script Angle: “You don’t need thousands of followers to make $100 a day.”
🧠 Opportunity:
“I'm preparing a live workship for people who want to learn how to make 100 dollars a day selling a simple chatbot to local businesses. I'll show you how you can close your first chatbot client in a week.”
⚙️ Mechanism:
“I started with a single service: installing a prebuilt bot, and I got paid within the hour.”
🏹 Strategy:
“I’ll show you the simple steps—stick around.”
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FOLLOW ALONG and drop your comments and questions!
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2 comments
Robert Macbeth
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Day 2 – Outline Your Offer Stack
Selling Online / Prime Mover
skool.com/prime-mover
Discover the secrets of how to Sell Online and step into your calling as a Prime Mover with Russell Brunson!
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