Day 1 – Define Your Core Offer & Promise
I'm sharing with you all the exact steps I'm taking to launch a new offer this month, despite having a packed schedule with client work and moving apartments.
Yesterday, July 2nd, was my first day, but I forgot to post here 😅.
Fortunately, it's a fairly light workload, and I was able to get it done fairly quickly, but don't be discouraged if you give it a shot and feel like you hit a writers block.
Here's the task:
Day 1: Define Your Core Offer & Promise
✅ Core Action:
  • Decide exactly what you’ll sell (workshop, template, course, or consulting).
  • Write 1 sentence: “In [Time Period], you will walk away with ____.”
🔀 Offer Variations:
  • Workshop: Define topic, date, price (or free).
  • Consulting: Define the transformation you’ll deliver in 1:1 calls.
  • Mini-Course: Draft 3–5 key modules.
🎥 Content Action:
  • Film a “why I’m doing this” video—share your mission and invite people to follow.
♻️ Input→Outputs:
  • Use your clarity statement as the headline for your landing page later.
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Here's how I got it done:
Core Action:
  • I will teach entrepreneurs and freelancers how to create a new revenue stream with chatbots.
  • "In the next 60 minutes, you will walk away knowing how you can make 100 dollars a day selling a simple chatbot to overwhelmed businesses".
Offer Variations:
  • Free Workshop (lead Magnet)
  • Chatbot Template (97 dollars)
  • 5 Day Challenge (how to build and modify the chatbot) (97 dollars)
  • Chatbot Agency Strategy Call (consult) (297)
Content Action:
“Chatbots Still Pay the Bills”
  • Script Angle: “While everyone chases AI hype, chatbots quietly pay real bills.”
  • Opportunity: “Most people think chatbots are outdated, but they’re still one of the fastest ways to create reliable income, both for you and for businesses”
  • Mechanism: “A simple chatbot can generate leads, follow up, and even close sales while you sleep.”
  • Strategy: “Follow if you want to see exactly how to build one without coding.”
I would love to know if this is useful to you, and if you have any questions, let me know in the comments or DM me!
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Robert Macbeth
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Day 1 – Define Your Core Offer & Promise
Selling Online / Prime Mover
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