🚀 Want Better PPC Results? These 8 KPIs Will Change the Game! 📊

If you’re still focusing on things like CTR and CPC to measure your PPC success, you might be missing out on the real opportunities. This article from Search Engine Journal digs into the 8 most important KPIs that actually drive real growth in your campaigns.

It’s no longer just about getting clicks – it’s about driving meaningful results. Here are a few game-changers you need to track:

Profit (Not Just ROAS) – Focus on what you actually make, not just how much you sell.
Incrementality – Are you driving real results, or would those sales have happened anyway?
Customer Lifetime Value (CLV) – Think long-term, not just first-time sales.
Cost Per Incremental Acquisition (CPIA) – How much are you really paying to get new customers?
Conversion Rate (Context Matters!) – Don’t just obsess over averages; dig into the details.
Lead Quality – Stop chasing numbers, and focus on the leads that will actually convert.
Time To Conversion – Know how long it really takes for a lead to turn into a sale.
Contribution to Pipeline or Revenue – Make sure your PPC is driving real revenue.

PPC has evolved, and so should the way you measure success. Check out the full article to learn more about these must-track KPIs and how to implement them for better results. 📈

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