Running successful lead generation campaigns isn't just about budget— it's about strategy, targeting, and continuous optimization. Here’s a quick breakdown of the results: → 600 Clicks → 82 Conversions → 13.67% Conversion Rate → 7.28% CTR → $2.18 CPC → $1.31 Cost per Conversion → 8.25k Impressions From selecting the right keywords to crafting ad copy that aligns perfectly with the landing page. every step plays a role in keeping costs low and conversions high. I’ve said it before and I’ll say it again: You don’t need a huge budget, you need a smart strategy. Have questions about optimizing your Google Ads performance or interpreting results like these? Let’s geek out in the comments ↓ Or feel free to share your experience running lead gen campaigns!

On the Grow My Ads YouTube channel, they mention getting at least 10 clicks a day and 30 conversions a month. What if I get less than 10 clicks a day but still get those 30 conversions every month? Should I still try to increase clicks to gather more data before switching to smart bidding?

If you’re still focusing on things like CTR and CPC to measure your PPC success, you might be missing out on the real opportunities. This article from Search Engine Journal digs into the 8 most important KPIs that actually drive real growth in your campaigns. It’s no longer just about getting clicks – it’s about driving meaningful results. Here are a few game-changers you need to track: 1. Profit (Not Just ROAS) – Focus on what you actually make, not just how much you sell. 2. Incrementality – Are you driving real results, or would those sales have happened anyway? 3. Customer Lifetime Value (CLV) – Think long-term, not just first-time sales. 4. Cost Per Incremental Acquisition (CPIA) – How much are you really paying to get new customers? 5. Conversion Rate (Context Matters!) – Don’t just obsess over averages; dig into the details. 6. Lead Quality – Stop chasing numbers, and focus on the leads that will actually convert. 7. Time To Conversion – Know how long it really takes for a lead to turn into a sale. 8. Contribution to Pipeline or Revenue – Make sure your PPC is driving real revenue. PPC has evolved, and so should the way you measure success. Check out the full article to learn more about these must-track KPIs and how to implement them for better results. 📈

Just wrapped a call with Sean from our PPC Copilot Group We discussed how to improve his backend further to increase sales. We recorded this call for everyone in the group to get value from. Sean has been using the Weekly Q&As we do in PPC Copilot to get feedback on his account for the last several months and the advice has really helped improve his results, but we still have some further work to figure out how to get sales up. The Win ✅ : Sean changed ONE WORD on his CTA button from "Send Inquiry" to "See Full Price" and his conversion rate jumped from 1.5% to nearly 10%! The Challenge 🧩: While front-end conversions improved dramatically, there's still a significant drop-off at the "Request to Book" stage and Purchase. Customer feedback revealed they need time to discuss with their group and compare options. The Game Plan: 📋 - Implementing "Instant Book" feature for faster conversions - Adding FOMO messaging ("Hold Your Dates" vs "Check Availability") - Improving attribution tracking - Setting up dedicated call team We're scheduling a follow-up in 2 weeks to track progress. This case study proves that sometimes the smallest changes deliver the biggest results! If you want more 1-on-1 Google Ads help from me go check out PPC Copilot - would love to see you inside: https://www.skool.com/copilot/about