Hi, is it not possible to see Meta Ads UTM tagged URLs in GA4? It's been a few weeks since I added UTM tags directly to the landing page URLs on my Meta ads. I thought this would lead to the URLs with UTM tags to show up in GA4, simply under Traffic Acquisition report -> Landing pages. Instead I am getting these super long Facebook click ID URLs.
Meta Ads automatically add fbclid, which is why GA4 shows long Facebook click ID URLs in the Landing Page report. Your UTMs are still working—check Traffic Acquisition → Source/Medium to see the UTM-based data.
How can you maximize your adwords campaigns so that the maximum amount of the budget is spent on local search ads in the map pack and the minimum amount is spent on text ads. This would be a game-changer for certain local businesses.
@Joey LeClear I have one campaign that is getting tons of impressions and has about a 7% CTR. The problem is its getting no conversions after 30 days which i find weird. I looked into my GA4 and see that its getting page_views, and add to cart events but i see no Begin_checkout events. Could it be that just one campaign is not working while the others have. I do not see any erros in GTM. I checked to see if my content security policy is blocking stuff and i dont see that. Any help is appreciated. I hired a company to set up out tags and such but now i am wondering if we need someone else.
@Stephen Gache Yeah, agreed — a 7% CTR with zero conversions after 30 days doesn’t make sense. If GTM is clean, events are firing, and CSP is fixed, testing a fresh campaign is probably the fastest way to rule out a legacy conversion issue. Low effort, high clarity. I’d run the new campaign side-by-side and see if conversions start tracking.
I’m really excited to be part of this amazing community!! I’m an expert in Google Ads and Facebook Ads, and I’m also ready to dive in and learn from all of you. I would greatly appreciate any guidance, recommendations, or resources to help me get started on the right path. I value collaboration and open communication, so please feel free to connect with me at any time. Looking forward to an amazing journey ahead!