"Total: other" What does that mean in Demand Gen campaign?
I have been running a demand generation campaign for the past month. When I check the data in the "Where ads showed" section, I see that most of the budget is being used in "Total: other." However, there are no click conversions mentioned; only impressions and costs are displayed. What does the "Total: other" data mean ?
The cost completely wasted without any conversion so how can I stop my ads from showing under "Total: other"? Please check the attached image for reference.
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Jigar Patel
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"Total: other" What does that mean in Demand Gen campaign?
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