I have been running a demand generation campaign for the past month. When I check the data in the "Where ads showed" section, I see that most of the budget is being used in "Total: other." However, there are no click conversions mentioned; only impressions and costs are displayed. What does the "Total: other" data mean ? The cost completely wasted without any conversion so how can I stop my ads from showing under "Total: other"? Please check the attached image for reference.

Hi @all we are getting good number of leads for one of our assignment writer client, few days back out of 10 leads 4 were purchase the service, but now out of 12 leads no sales is closing, sales person says the quality of lead is dedicated, we have checked all the past and current data and there is no significant changes in the search term and cpc, also getting leads from the same keywords but the quality is very much down. Is there is way to ensure to get the consistent quality leads? What all the things we can do please suggest. Current bid strategy is tcpa and we are hitting it. But the issue is with the quality. Please suggest how we can improve consistent lead quality. We already uploaded our converted data to custom audience but no improvement.

I have set Form Submission (online) & Qualified Leads (Offline Import ) both set as primary. And I have given a Form Submission conversion value of 1 and a Qualified Lead conversion value of 100. which bid strategy is best for improve increase conversion value? currently, I use the Target CPA strategy. how can I increase Qualified leads?