Question Regarding Google Ads Strategy for Store Visits

Hello Austin,

I am currently managing a Google Ads account for a lighting showroom in Toronto. Since last month, we’ve been running a search campaign with Store Visits as the primary goal. For the initial phase, we are using the "Maximize Clicks" bidding strategy to gather as much data as possible.

Given that our main goal is an offline conversion (Store Visits), which as you know, may not always be perfectly accurate, my question is: Does it make sense to only rely on the Store Visits data provided by Google (whether through click-through or view-through conversions) and, once we have enough data, switch to the "Maximize Conversions" (tCPA) strategy?

Please note that phone calls and lead forms are not a priority for the business owner as primary goals in this campaign. Additionally, they do not sell any lighting fixtures online. ( only physical showroom)

Thank you for your time and attention.

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