Nov 3 • 💬 General discussion
I need your insights
Strategy: Maximize Conversion Value with Target ROAS (now 2.07 / 207%)
Budget: Increased from $250 → $275 on Oct 13, 2025, 7PM
tROAS updated from 169% → 207% at the same time
Oct 22: removed “entertainment” and other app categories
Oct 23: added broader app and site exclusions (games, unrelated placements)
Oct 29, 8PM: paused a separate $25/day feed-only PMax test campaign to avoid overlap.
We plan to let the main PMax campaign stabilize for 4 weeks before re-analyzing smart bidding performance.
The sales drop significantly and consistently low for the past few days, would like to ask if it's okay to revert it back the exclusion that I made for the content suitability?
1
2 comments
I need your insights
skool.com/ppc
A community for exclusive Google Ads training, tips, and help from the PPC experts at GrowMyAds.com
BONUS: Join to get our 25 Module PMax Course FREE
Leaderboard (30-day)
1
+4
2
+4
3
+4
4
+4
5
+3
Powered by