Strategy: Maximize Conversion Value with Target ROAS (now 2.07 / 207%) Budget: Increased from $250 → $275 on Oct 13, 2025, 7PM tROAS updated from 169% → 207% at the same time Oct 22: removed “entertainment” and other app categories Oct 23: added broader app and site exclusions (games, unrelated placements) Oct 29, 8PM: paused a separate $25/day feed-only PMax test campaign to avoid overlap. We plan to let the main PMax campaign stabilize for 4 weeks before re-analyzing smart bidding performance. The sales drop significantly and consistently low for the past few days, would like to ask if it's okay to revert it back the exclusion that I made for the content suitability?

Hello, Just to confirm, if I have an existing PMax campaign that covers all the products, and I want to create a new pmax campaign with low budget per day that will only covers 10 best selling products, is this will overlapped on the current pmax campaign