Lets geek out a bit on the marketing side boys, keywords keywords keywords. To negative keyword or to not negative keyword, that is the question.
Lets talk about some good keywords, some bad bleeding keywords (like 'rent" or 'how to') For me 'land clearing' seems to be my biggest spender. Don't see a ton on 'forestry mulching'
Google wants to spend our money as fast as possible. Having to fight back The Google from wasting all my money on bad impressions must end!