Intro and Help with $ Market Estimation (for mulching)

22d (edited) • 👋 Intros

Questions about the attached video:

Jimmy Shrake
Thinking of starting a mulching biz.
Houston/The Woodlands, TX
Help with. The basics biz plan and assumptions for now
Previously owned $2.5 mil manufaturing business selling on line, so I know Entrepreneurship and online sales and marketing, but not this industry.

I'm in the greater Houston, TX area, North Houston. (~10-12 million people in a 50 sq-mi radius) trying to work this math for my case.

I went to Google adwords and found the following:

100-1,000 searches for - 5 related keywords (forestry mulching, land clearing, land clearing contractors, land clearing near me, land clearing services)

so that could be counted as 2,500 at 500/ea x 5

10-100 searches for 30+ other related keywords

30 x 50/ea counting the same way =1,500

so 4,000 is the Total counting like this

Am I doing this right to get a starting point?

@Jacob Neffendorf, how are you determining the number of searches you use for this metric?

4,000 Total

400 if 10% to my www site (this seems high to me, for my area anyway. I'm sure there are 100+ people doing this here)

40 if 10% of those call or fill out www form

8 closed sales if I close 20% (he shoots for 20%, plenty of people do way better than that)

Another way to look at this is, that's 2 closed per 1000 searches or 0.2%

8 closed x $5,000 avg ticket is $40/K mo gross, $16K/mo net (@ 40%)