How To Run FB Ads For Local Services (That Actually Convert)

In this video, you’ll learn how to create high-converting Facebook ads for your local service business — with simple templates you can replicate today.

Here’s what we cover:

Why Facebook ads (interruption marketing) work for local services
The key metrics to track: leads, cost per lead, cost per acquisition, and lifetime value-to-cash ratio
Real-world ad performance examples: $47 CPL and 6:1 LTV/CAC explained
The two proven ad formats: talking-head video ads vs. static before/after image ads
How to craft a simple, effective Facebook ad script:
Tips to get comfortable on camera and record authentic, relatable videos
How to use Canva to create static before/after image ads
Why localizing your ads (by naming towns/counties) improves results
Budget recommendations: how much to spend and how to get started

Next step: Record your first Facebook ad using the script and templates from this video, post it in the comments for feedback, and start reaching more customers today!

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