18d • 💬 Discussion
How to qualify FB Leads (in your form questions)
How to qualify your Facebook leads so you don’t waste time on tire kickers 👇
this is for you
If you’re running FB lead ads for land clearing / mitigation, you want the ideal customers.
No need to waste time in your sales process to filter what your form should have filtered online.
Here’s a simple lead form setup that pre-qualifies people before they ever hit your phone:
Required fields:
- Name
- Phone
- Email
Qualifying fields:
- Acres — Dropdown with 4 options:
- 1–5
- 5–10
- 10–20
- 20+
2. Location — Open text field (so you can instantly see if they’re in your service area)
3. Vegetation type — Dropdown with 3–4 options of the main local vegetation types you actually work in
4. Reason for clearing
Options like:
- New construction
- More usable land
- Invasive species removal
- Promote / protect <your prized local tree> growth
What this does:
- Filters out people with tiny, unprofitable jobs
- Shows you scope + intent at a glance
- Cuts down “just curious” time-wasters like we talked about 👍
Set this up once in your FB lead form and your pipeline quality goes up without your ad spend going up.
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How to qualify FB Leads (in your form questions)
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