How are you responding to your leads?

I am a new member Veteran owner operator trying to get my way in to the market area. We are running payed adds now and have boosted our following and interactions about 100% just not getting quality out of our leads. Any ad on how to respond to the leads. Are y’all just calling everyone of them, or are you respond to the listed emails and waiting for a counter response? Any advice from the group?

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How are you responding to your leads?