I’m looking for real-world input from owner-operators who are consistently generating qualified land-clearing, forestry-mulching, vegetation-management, or excavation leads. I own Archon Land Management in central Alabama. Our website-form campaigns worked consistently for several weeks, but then the leads stopped. I left the campaigns untouched for another three weeks, so this wasn’t caused by constant editing or repeatedly resetting the learning phase. I’ve now spent approximately $3,400 on Facebook ads. We’re getting both low lead volume and poor lead quality. The answer may be our offer, creative, targeting, landing page, campaign structure, or something else—but I want to compare our setup against accounts producing real jobs. If Facebook or Google Ads are currently working for you, would you share any of the following? Facebook Ads 1. Are you using Facebook instant forms, Messenger, calls, or a website form? 2. Which campaign objective and optimization event are you using? 3. Are your audiences broad, Advantage+, interest-based, or retargeting? 4. What types of ads are working—before-and-after photos, job videos, owner-on-camera videos, equipment footage, testimonials, or offers? 5. What is your daily budget and approximate cost per qualified lead? 6. How many of those leads become estimates and paying jobs? Google Ads 1. Are you using Search, Local Services Ads, Performance Max, or something else? 2. Do you send traffic to your homepage, service pages, or a dedicated landing page? 3. Are you using exact, phrase, or broad-match keywords? 4. What bidding strategy and primary conversion action are you using? 5. What is your approximate cost per qualified lead and booked job? 6. Which services and search terms produce your best customers? I’m especially interested in what separates a qualified opportunity from an inexpensive form submission. I don’t want to increase the lead count by making the form easier if that only creates more price shoppers, tiny projects, spam, and unreachable contacts.

I just launched my first ad, looking for any feedback and criticism. Starting at $20/day and have 5 real leads so far in 36 hours. Those leads all came from the first 12 hours and no more have came in for the remainder of time it has been running. Has this happened to anyone else?

Busy week, so figured I'd actually write it up instead of just telling myself I would. Filed the LLC myself this week. Went straight through NH's site instead of LegalZoom, saved the markup for basically the same paperwork, done in an afternoon. EIN came back from the IRS the next day. Also finally sat down and ran a real trademark search on the name instead of just assuming it was fine. Nothing conflicting showed up, so that's closed out. Applied for a business bank account too (still pending review) and got Google Workspace set up with a real business email off my personal Gmail. Small thing but it'd been bugging me. Also got real equipment quotes this week instead of just running numbers in a spreadsheet. Hit Bobcat, Cat, Deere, and the local Takeuchi dealer. Bobcat's the clear leader right now on a skid steer and mulcher package. Cat was the most put-together dealer of the bunch, best warranty and best service commitment, but $34k to $59k more for a comparable setup. Deere couldn't quote me on the spot. The Takeuchi dealer's out, didn't have the road service or dealer support I'd need. Nothing's bought yet, but I've got real numbers to compare now instead of guessing. Stopped at a local trailer dealer while I was out there too. Got a contact and I'm feeling good about buying through them when the time comes. Truck's on the radar for December. (F450/F550, 2022+) Also got a real insurance quote range back and I'm comparing two CPA candidates before I actually need one. I know all of this is really far out from actually cutting brush for money. April 2027 launch is the planned date. But I'd rather have the boring stuff, LLC, EIN, insurance, equipment relationships, locked down now than scrambling to figure it out once things get busy. On the personal side: My wife and I had our first son on September 5th. Life's been a little crazy since. But being off my regular job right now has actually been a huge blessing, it's meant we could go do these dealer visits together during a normal workday instead of squeezing it into evenings and weekends. Plus, who doesn't love showing their 8-day old equipment?

Hello everyone. First post here. I’ve been following along for a few months and have learned a lot from this group. I started a land clearing company about 4.5 months ago. I’ve kept my head down, invested heavily in marketing, focused on customer service, and by my 5-month mark I’ll have closed a little over $300k in work. It’s gone better than I prayed for and feel extremely blessed with the opportunity. Right now it’s still just me. I’ve moved away from small mulching jobs and am taking on larger land clearing projects that involve grubbing, hauling, and subcontracting a horizontal grinder. I’m at the point where I’m trying to figure out the smartest way to scale. My biggest challenge is that the company I sub to grind is also one of the largest land clearing/logging companies in my area. They have multiple high-horsepower mulchers, stump grinders, excavators with grapple saws and shears, a CBI 6800 grinder, skidders, and are adding a feller buncher. They also have a dirt work division helping fund their growth. I’m not looking to become them overnight, but I do want to continue growing into larger commercial land clearing projects. For those of you who have successfully scaled, how did you compete against companies with significantly more equipment and capital? Did you stay focused on a niche, gradually build your fleet, partner with others, or take a different approach? If you were in my position today, what would you do over the next 3–5 years?

Hey everybody! I'm Jordan and I own Pax Land Works here in Tulsa Oklahoma. I started doing this stuff on the side when I had a full time job but was recently let go and now am going hard at it full time. I don't own any equipment yet and am just renting but would absolutely love some advice on how to pursue this the right way and get to that $10-$20k a month range. I've been doing this stuff and operating for 11 years so I have that experience under my belt, just not a lot of business experience. I have some videos I'm going to be posting on all my socials and have some ads in the works but if anyone has been in my position and could throw me some advice, I would love it. Thank you. PS I'll post some pics in the comments of this because I don't have the pics on this computer.. lol.