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5d •
Missed Ep 25? We built the brain. Here’s your homework.
Today kicked off the series. Over six Tuesdays we’re building your AI social media manager one hire at a time, and none of the hires work without the brain. So that’s where we started. Quick numbers first. Since October 5, my AI manager has put out 36 videos across 7 placements each. That’s 252 placements from two filming sessions. My YouTube got almost 13,000 views in the last 28 days, and my newest short got watched more than twice through, on average. I only picked up 23 subscribers, which is about 10% growth. Views come first. Followers and buyers come next. Melissa put it best: you’re the songwriter and AI is the singer. Most people ask AI to write the song, then get upset that it’s the wrong song. The brain is 3 docs, and every hire reads them before it does anything: 1. Brand Discovery is the interview: your offer, your buyer in their own words, your proof, and why you started. Talk it out loud for 15 to 20 minutes. Out loud catches your real voice and the stories you’d never type. 2. Brand Voice Guide is how you sound: the words you use, the words you’d never say, how you open and close. 3. Database of Truth holds your real numbers, prices and results. If it’s not in there, the AI doesn’t say it. Then commit to one offer. Melissa’s line: the surest way to stay broke is to stay undecided. Skip the brain and your posts sound like everyone else’s, because they are. Ask for a hook with no brain and you get “Here are 5 tips to stay consistent!” With the brain you get “Two weeks before I started, my YouTube got 25 views. The last 28 days? 12,981.” Lab & Truck. A post earns ad money three ways: retention, saves and shares, and buyer comments or DMs. My 212% short passed retention but got 5 likes and no comments, and I realized it had no call to action. So I’m remaking it with one. And when people ask questions you’ve already answered, don’t get annoyed. A question is someone saying “I’m interested, tell me more.” When a post sounds off, look upstream. If it sounds generic, the brain is missing your customer’s words and your proof. If it sounds like everyone else, your voice guide is thin. Fix the brain, not the post.
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Mar 8 •
👋 INTRODUCE YOURSELF
Comment below: 1. Name + city 2. What your business does (or what you're building) 3. Your #1 content bottleneck right now (ideas, scripts, filming, posting, or ads?) Esai, Melissa, or one of our team members will reply to you personally. This isn't a vanity post. Your answers here shape what we build next inside the community. We read every single one. Welcome in. 🙌
2d •
Why your AI writes posts that could be anyone's
Ask an AI that knows nothing about you to write a hook about posting consistently. Here's what you get: "Want to grow on social media? Here are five tips to stay consistent." There's no buyer in it, no proof and no voice. It could be anyone's post, so nobody stops for it. The real reason has nothing to do with your prompt. It's what the AI knows about you, which is usually nothing. I think about it like music. You're the songwriter. AI is the singer. Most people hand AI a blank page, ask it to write the song, and then get upset when it's the wrong song. The singer was never the problem. I call this The Songwriter Rule: you write the song, AI sings it. To be fair, the broad hook does work sometimes, and I still test one against a specific one. But the broad one might get you views. The specific one is the one that gets you buyers. Try this today: open the AI you use and ask it, "What do you know about my buyer, my results and how I talk? Only tell me what I've actually told you." If the answer is short, that's your gap. Screenshot it. Monday I'll show you how I fill that gap in about 20 minutes without typing a word. What did your AI say when you asked?
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3d •
Get feedback: two faceless history Shorts. What would you change?
Looking for honest feedback on a content experiment. I'm building a faceless YouTube channel of short, true Canadian military history stories (working name: Valour Untold). Every fact has 2+ sources, images are public domain / CC BY, the music is original, and the narration is an AI voice (disclosed). Two finished Shorts (~75 sec each, unlisted): 1) Tommy Prince: "He was not a farmer" https://youtube.com/shorts/F2hUFxts9OE 2) John McCrae: "The poem a magazine rejected" https://youtube.com/shorts/DsPLY3E9YCU I know the obvious upgrade is a better voice (ElevenLabs). Apart from that, what would you change to make this actually profitable? - The hook / first 2 seconds? - Shorts vs long-form (8-15 min) for this niche? - Visuals: still photos + slow zoom right now. Enough? - Titles and packaging? - Anything that might look "mass-produced" to YouTube? Brutal honesty welcome. Thank you!
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3d •
YouTube started working. So I changed what I teach.
Last week I said I'd show you what to do once one app starts working for you. Here's what I did when it happened to me. In about 20 days, my content got around 13,000 views on YouTube. Instagram, Facebook and LinkedIn added up to about 10,000 together. Same face, same camera, same filming sessions. The easy move was to just post more on YouTube. I didn't. I looked at what was working there, and it was the AI posts. A lot of you asked for more of the AI part too, and AI was the topic people responded to most in my ads. So the next six Tuesdays of the show are about one thing: building your AI social media manager, one hire at a time. That's the move. When one app starts working, don't just turn up the volume. Ask what it's telling you. Which topic? Which first line? Then write the answer down where your AI will read it, so the next post starts from what already won. I call that a Signal Note. Try this today: open your best post from the last 30 days. Write one line with the app, the topic, the first line, and why you think it worked. That's your first Signal Note. Tomorrow I'll show you why AI writes posts that could be anyone's, and the one question I ask to test it. What did your best post this month have that the others didn't?
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