right so here's how I actually think about this stuff… it used to be that u could kinda just get really good at ONE thing and that was enough… learn copy… done… master funnels… sorted… go viral on reels… yeah that'll do it…hmmmm 𝗯𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴'𝘀 𝘀𝗵𝗶𝗳𝘁𝗲𝗱 𝗵𝗮𝘀𝗻'𝘁 𝗶𝘁… because copy alone doesn't sell anymore if nobody trusts the person writing it… and a funnel means nothing if the MESSAGE going into it is off… and going viral means absolutely naff all if the people watching don't feel anything REAL from u… 𝗶𝘁'𝘀 𝗮𝗹𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗶𝘀𝗻'𝘁 𝗶𝘁… and here's what I keep coming back to… 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴 𝗨𝗡𝗗𝗘𝗥𝗡𝗘𝗔𝗧𝗛 𝗮𝗹𝗹 𝗼𝗳 𝗶𝘁… the thing that actually makes everything else work better… is knowing who u actually are and being able to communicate that clearly… consistently… in a way that feels like YOU and nobody else…hmmm HELLO duh... because when THAT bit is right… ur copy lands differently… ur community feels different… ur offers convert more naturally… ur content actually sounds like a human said it…and thats the shizzle copy that converts needs TRUST behind it… trust needs real relationships… real relationships need genuine community… community needs culture… culture needs personality… personality needs voice… voice needs confidence… 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗻𝗲𝗲𝗱𝘀 𝗜𝗗𝗘𝗡𝗧𝗜𝗧𝗬… 𝗶𝘁'𝘀 𝗮𝗹𝗹 𝗢𝗡𝗘 𝘁𝗵𝗶𝗻𝗴 𝗿𝗲𝗮𝗹𝗹𝘆… 𝗻𝗼𝘁 𝘁𝗲𝗻 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲 𝘀𝗸𝗶𝗹𝗹𝘀… and that's the bit most peeps skip or miss… they go straight to the tactics… the funnels… the hooks… the strategy… without ever sorting the FOUNDATION underneath… 𝘄𝗵𝗶𝗰𝗵 𝗶𝘀 𝘄𝗵𝘆 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝗱𝗼 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗵𝗶𝗻𝗴𝘀 𝗮𝗻𝗱 𝘀𝘁𝗶𝗹𝗹 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝘀𝘂𝗺𝗺𝗮𝘁'𝘀 𝗼𝗳𝗳… and that's literally what I work on with people… not just the copy… not just the community… not just the content… the WHOLE thing… from the foundation up… the voice… the message… the real human behind it all… it's not about being a master of everything… it's about being SO UNDENIABLY YOURSELF that everything u touch works better because of it… because when that's right… everything else gets easier… obvs… duh… 😂 ps this is exactly what we work on inside 𝗧𝗛𝗘 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠… the foundation underneath it all… ur voice… ur message… ur real human epic self… $1 to get through the door 👉 skool.com/unstoppable

Every Saturday the BACKROOM crew sells their sh*t and I celebrate the fck out of them. Here's what these epic HUMANS are building. Go show them love. 👇 💎 𝗠𝗼𝗻𝗻𝗮 𝗧𝗮𝗻𝗴 just opened the FLOURISH Biz Club Premium Tier — founding member rate of $97/year (going up to $470!) PLUS her "Build Your Claude Squad" AI course FREE ($247 value). Challenges, tools vault, trainings, and 5 done-for-you Claude Skills. Only 25 founding spots. 👉 https://www.skool.com/the-flourish-inner-circle-2351/plans 🧠 𝗪𝗲𝗻𝗱𝘆 𝗟𝗲𝗲-𝗖𝗵𝘂 — clinical hypnotherapist & RTT® practitioner — bundled her entire subconscious toolkit into "The Diagnostics." Guided audios, DECODE replays, her Subconscious OS Manual. Founder's rate $97/year (normally $297), locked in for life, first 10 only. Start in her free community: 👉 https://www.skool.com/the-awakening-portal-6413/about 💰 Dr. Bryan Raya is teaching entrepreneurs to speak the language of business inside the DBR Bookkeeping Community — bookkeeping, QuickBooks Online, financial statements made simple. $499/year with a FREE 7-day trial + 60-day money-back guarantee. 👉 https://www.skool.com/dbr-bookkeeping-8561/about 🔥 @Isabel Bar built the Rising Soulpreneurs Collective for soul-led, multi-passionate women done shrinking themselves. Real conversations, inner work, workshops, collabs — FREE to join, with paid tiers when you're ready for her eyes on your work. 👉 https://www.skool.com/arise-7806 ☀️ Gaby Yassinskiy kicked off a summer book club inside Embody Her Glow (women 40+) — they're reading Eat Pray Love with coffee chats, pleasure bingo, and an end-of-summer watch party. Your pleasure doesn't wait. 👉 https://www.skool.com/embody-her-glow-5555/about

We see so many peeps out there teaching "how to build a profitable Skool community" and look obvs epic sauce... But we ALL know there's not just one recipe u follow and boom. money. And still… I watch peeps follow it. To the letter. Why is that? Is it coz it's easier? Is it coz if it fails… u can put it outside urself and blame the recipe instead? No shade btw. I've done it too. We've all bought the shiny thing at some random as time of the night But so many peeps chasing the shiny quick win end up disheartened… in a ditch… thinking their offer is fcked… it ain't working… and obvs that sucks-alot Here's the thing tho it often ain't u. It's the recipe. It has slim chances of working coz it wasn't built for U ur people, ur weird, ur way. That's the entire reason I built Monetise UR Community — The Money Map (emphasis on UR) the way I did. It doesn't tell u what ur community should be. It digs into what it already IS… and finds the money that's already sitting in there. Inside out. Not outside in. Anyway. It's in Mimi Ramsey Official — one payment, $55 — if u want it. Or it's totes free in THE BLACKROOM… coz that's where we do the actual digging 2gether.

sometimes I think it's pretty damn crazy how we find it so hard to just be ourselves… when actually it should be the easiest thing in the world shouldn't it… I read someone's post and I'm like… hmm that aint them… that doesn't match the voice I heard when we chatted… or I see a photo and I go… that doesn't even look like them ffs… and I sit there going what's wrong with the real version… and obvs I get it… I'm sure to some extent I've been there done it meself… we all have a moment where we shrink the real bit because it feels safer… 𝗮𝗻𝗱 𝗶𝘁'𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀𝗻'𝘁 𝗶𝘁… why are SO many people blending in… same copy… same hooks… same AI generated energy banners… same offers… same brags… same fakeness… and look I'm not saying everyone doing this is doing it with bad intentions… most people genuinely don't even realise they're doing it, I reckon… 𝗯𝘂𝘁 𝘄𝗲'𝘃𝗲 𝗯𝗲𝗲𝗻 𝘁𝗮𝘂𝗴𝗵𝘁 𝘁𝗼 𝗯𝗹𝗲𝗻𝗱 𝗶𝗻 𝗵𝗮𝘃𝗲𝗻'𝘁 𝘄𝗲… we've been taught that fitting in is safer than standing out… that following the formula is smarter than trusting our own voice… that copying what works for someone else is the sensible move… and I'm gonna be properly Mimi style honest with u right now because that's just how I roll innit… even saying this bit out loudish feels a bit exposing… because most people would just quietly disappear and come back when everything looked shiny again and pretend naif all happened… I myself have been struggling to show up a lot lately… struggling to connect the way I really want to… because I totes cannot play the performance game… I cannot sit there writing a fake urgency countdown post when nothing is actually urgent… I cannot pretend a launch or summat is going amazingly when it isn't… I cannot comment on stuff that feels false...overly AI-generated from top to bottom...feels like I am speaking to a robot and not a human... I cannot do the version of this where I smile through it just for the sake of fake a$$ nothingness 𝗶𝘁 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗮𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝗺𝘆 𝘃𝗮𝗹𝘂𝗲𝘀 𝗮𝗻𝗱 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗯𝗲 𝗹𝘆𝗶𝗻𝗴 𝘁𝗼 𝗺𝘆𝘀𝗲𝗹𝗳 𝗶𝗳 𝗜 𝗱𝗶𝗱 𝗶𝘁… 𝗮𝗻𝗱 𝗳𝗰𝗸 𝘁𝗵𝗮𝘁…

I'm doing something a little bit new and I want to be totally transparent about it because that's just… me. obvs. IYKYK😂 so here's the deal. I've spent nearly 30 years bringing people together. dance floors. yoga studios. Facebook groups. Skool communities. in person. online. doesn't matter where — I have always been the one making spaces come alive. making people feel seen. starting the conversations. building the connections that turn into something real. and recently I had a proper lightbulb moment. ooofff. 💡(more deets here) I realised that what lights me up the most isn't teaching people HOW to do this anymore. it's actually DOING it. being IN the community. every single day. making it happen in real time… 𝘀𝗼 𝗜'𝘃𝗲 𝘀𝘁𝗲𝗽𝗽𝗲𝗱 𝗶𝗻𝘁𝗼 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁. 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆 𝗦𝗸𝗼𝗼𝗹 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀. going INTO people's spaces and making them come alive. welcoming members. starting real conversations. Conversions. building the kind of culture that makes people actually WANT to show up. I've already got one inquiry and I'm potentially taking on my first client tomorrow which is exciting af. woop… BUT. I want more of this. and I want to find the right people. and I want to do it in a way that feels completely aligned with who I am, which means no sleazy cold DM nonsense. pfffttt. not a chance. 😂 so far I've put it out on LinkedIn and Facebook and that's kinda it. I'm pretty new to LinkedIn if I'm being honest so I'm still finding my feet over there… 𝗮𝗻𝗱 𝘁𝗵𝗮𝘁'𝘀 𝘄𝗵𝗲𝗿𝗲 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗹𝗼𝘃𝗲 𝘂𝗿 𝘁𝗮𝗸𝗲 if u were me… where would u be showing up to find community owners who need this? would u be going into specific communities and sharing what u do? would u be reaching out to people directly? and if so how would u do it without it feeling gross? 𝗮𝗿𝗲 𝘁𝗵𝗲𝗿𝗲 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗼𝗿 𝘀𝗽𝗮𝗰𝗲𝘀 𝘄𝗵𝗲𝗿𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝘄𝗻𝗲𝗿𝘀 𝗵𝗮𝗻𝗴 𝗼𝘂𝘁 𝘁𝗵𝗮𝘁 𝗜 𝘀𝗵𝗼𝘂𝗹𝗱 𝗸𝗻𝗼𝘄 𝗮𝗯𝗼𝘂𝘁? OR… are u someone with a Skool community that needs this kind of support? OR… are u someone with a Skool community that needs this kind of support? holla at me. 👀