How Will You Create More Freedom and Demand in January?

Christy Cox

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6d • General discussion

If there’s one thing every founder has to own in the beginning, it’s this:

👉 You are the sales team.

👉 You are the demand engine.

👉 You are the reason clients come in the door.

(You're everything...bathroom to boardroom as my husband says)

There’s no way around it. Creating demand is the lifeblood of your business... and for a long time, it’s something we all should carry on our own. At least until we can ensure our branding, pain points, ICP, messaging and how to close are all aligned.

But today marks a new phase for me.

Phase 2 of my own CEO growth.

My newest team member officially starts, and for the first time, I’m beginning to hand off parts of my demand infrastructure... not the leadership, the messaging and, the sales conversations…but the backend systems that actually create demand and keep it alive (I told you...this is DIFFERENT than sales & marketing).

I cannot tell you how excited I am for this.

My Ideal Role within the next year is very clear:

👉 CEO

👉 Content Creator

👉 Primary Service Provider

Not the person cleaning tags, rebuilding funnels, tracking IG engagement manually, or managing follow-up systems.

To stay in my Ideal Role, I need support.

I need infrastructure.

I need someone helping me run the backend of the demand engine.

Here’s a peek at what she’s inheriting this month: (Image shared below)

The two tasks in red are the ones I’m the most energized about:

Demand Infrastructure Setup (Slack + GHL)
IG Engagement Tracking + DM Workflow Implementation

This is how you start to protect your client experience and your income.

Here's why I’m sharing this with you...

Because this is EXACTLY what we’re diving into inside the January Creating Demand Mastermind — and I’m more excited for this MM than any I’ve hosted so far.

Inside it, we’re going to: