And I want to see some commitment. No more chasing and joining 75 different communities hoping to find that magic, pill solution. I promise...there is not one. Commit to your one BIG goal. Also...Happy New Year everyone! I am so grateful you all are here in this community. There are some big plans in store for this year to help you build and grow your own businesses - and I'm excited to share them...but not just yet. 😁 My first CHALLENGE to you in this New Year, is to start to set some big, audacious goals for yourself. Why BIG goals? Because, as Dr. Benjamin Hardy puts it: 👉 Big goals require absolute clarity and commitment 👉 Big goals limit the paths you can choose to get there (and this limits your possibility of entrepreneurial ADHD and spaghetti noodle strategies...y'all know what I'm talking about here 😉) So, set your big goals and then pick 3-5 metrics you are going to choose to measure your progress. Measuring our progress is how we find out what's working and how we eliminate the things that don't. ➡️I call this working smarter, not harder. 💲If you need a simple metrics tracker, DM me and I'll send one over. No commitment, no links...I'll just send it to straight to you. 🛠️ Once you've done this, comment below with your ONE big, huge, scary, audacious goal for this year. 🎉Let's get pumped UP for the new year! I am excited and can't wait to share it with you all! 🎉

Coming up with your offers and building your playbook money model is one of the hardest things you'll do as a founder. I struggled for months to finalize mine - not because I didn't know what I was capable of...but precisely because I DID know. It can be really difficult to narrow your focus into one clear offer and outline a money model to build trust and help you scale your impact. But, doing this is foundational to: - a clear sales strategy and being able to easily speak into what you do - a client experience that builds trust - a team that knows what to do and when to do it In essence, it is the jumping off point for building your $1M+ Business. In my YouTube video from last week, I outline the important of Productizing your offer and laying the foundation to your $1M+ Business. Give it a watch below and start thinking through how you can productize your offers in a way that helps you sell now and scale later.

In November, I started to lose my way a bit. Only I didn't see it at first. I had a lot of momentum in Oct and early Nov. But, I lost it in December. So, I started having some conversations with my coach about what was going on. Turns out...I lost my focus and my main message. 💬 I shifted into the mindset of 'how I can help' instead of staying focused on the experience of my clients and prospects. You can't even get to presenting a solution until the person on the other side of the table feels seen and heard. And the only way to do this is through your messaging and some powerful questions. So we went back to the basics. The same basics I outline in parts of the Clarity Catalyst in here. I honestly thought about what I was experiencing throughout November. What I was going through. And I got back to my core message. It's easy to lose our way. It's easy to forget we are here to serve. It's easy to know we can help and want to share that with the world....without knowing if what we're saying will truly resonate. So, now I am more clear than ever and excited about all the possibilities in the New Year. 🎉 But, I share this so you'll understand...to lose ourselves and our way as entrepreneurs is not uncommon. It's totally normal. Finding someone that can pull you back onto the right path when you've veered off course is critical. ‼️So, from now through Jan. 1st, I am running a final special price on access to everything in this community: - The Clarity Catalyst - The Leverage Launchpad - and Bi-Weekly Office Hours/Co-Working Sessions This is for the founders that are just starting out and have not yet made their first hire. (For those that have already hired, I have something new for you.) ➡️Year-end pricing is $39/month or $375/year. (After this, it goes up to $79/mth) If you've been on the fence about joining, now's the time. I can't wait to see what you're up to for 2026!!

Merry Christmas from me and my family to your and yours! I will be offline for the rest of today and tomorrow enjoying some time with family and friends. Wishing you the merriest of holidays! Thank you all for bringing so much joy to me and this group.

I’m endlessly curious about personal branding and how people scale...whether it’s a business, a career, or a creative pursuit. And right now, in a house with two young girls in our home, we’re very much in our Taylor Swift era. (pun intended) It was actually a conversation with some fellow full-time RV'ers that led me to pick up the HBR Taylor Swift strategy book. (It’s fine...not groundbreaking. But, it answered some questions for me: like why her success was so astronomical... while so many other equally talented artists plateaued.) Here’s what stood out the most and why it matters for founders: 1️⃣ She had a crystal-clear vision early on (honestly this is so rare at any age, but especially at 13) Taylor knew what she wanted long before the results showed up. She knew her vision for what she was building and her ideal role within it (the songwriter). That clarity shaped: - the partners she chose to work with - the opportunities she said no to - the patience she had during the early years (It was three years before she realized any real success and that was mainly because she waited for the right label partner to even exist as a viable business.) 💣 Most founders quit or pivot long before this point—not because they lack talent, but because they lack vision. 2️⃣ She chose the right partners...and then parted ways as she outgrew them Scott Borchetta and Big Machine helped her launch. (This was who she waited for.) Later, she outgrew them. This is normal. In fact, it’s all part of the journey. As you scale: - some partners/employees will grow with you - others won’t - and holding on too long can cap the growth to your next level 💣Scaling isn’t about loyalty at all costs. It’s about alignment at every stage. 3️⃣ She found (and owned) a blue ocean. Teenage girls listened to country music, but no one was singing to them. And record labels weren't focused on them as a target market. She identified a gap, then built her brand around it. Growth accelerates when: