I worked through the Sprint with Christy in October, and it was such a helpful experience! She's the first coach I've ever worked with or talked to who actually listened to me. She asked very thoughtful questions, and I felt like she truly took the time to understand my business and my vision for the future. She tailored the program to meet me where is was and where I want to go in the future, rather than try to make me fit into her program or plan. After walking through the four weeks with Christy, I received a clear path forward with very actionable next steps and fresh faith that my business can be successful. I'm so thankful for all the help!

Lots of exciting things coming in January... FIRST: 👥Co-Working Sessions are now bi-weekly for paying community members!! ‼️ (and there's a huge discount on the membership price from now through the end of the year! Prices will increase after Jan. 1st....so, if you've been on the fence, now's the time to purchase.) SECOND: We have some really exciting masterminds coming up, which are open to everyone: 8️⃣Thursday, Jan 8th - @Philip Oguamanam is leading 'Revenue Drivers' 1️⃣4️⃣ Weds, Jan 14th - 'Creating Demand (and how it's different from marketing)' 2️⃣2️⃣ Thurs, Jan 22nd - 'How to Free Up 10-20 Hours Per Week' Please check out the calendar and add it to your own! You won't want to miss any of these.

I’m endlessly curious about personal branding and how people scale...whether it’s a business, a career, or a creative pursuit. And right now, in a house with two young girls in our home, we’re very much in our Taylor Swift era. (pun intended) It was actually a conversation with some fellow full-time RV'ers that led me to pick up the HBR Taylor Swift strategy book. (It’s fine...not groundbreaking. But, it answered some questions for me: like why her success was so astronomical... while so many other equally talented artists plateaued.) Here’s what stood out the most and why it matters for founders: 1️⃣ She had a crystal-clear vision early on (honestly this is so rare at any age, but especially at 13) Taylor knew what she wanted long before the results showed up. She knew her vision for what she was building and her ideal role within it (the songwriter). That clarity shaped: - the partners she chose to work with - the opportunities she said no to - the patience she had during the early years (It was three years before she realized any real success and that was mainly because she waited for the right label partner to even exist as a viable business.) 💣 Most founders quit or pivot long before this point—not because they lack talent, but because they lack vision. 2️⃣ She chose the right partners...and then parted ways as she outgrew them Scott Borchetta and Big Machine helped her launch. (This was who she waited for.) Later, she outgrew them. This is normal. In fact, it’s all part of the journey. As you scale: - some partners/employees will grow with you - others won’t - and holding on too long can cap the growth to your next level 💣Scaling isn’t about loyalty at all costs. It’s about alignment at every stage. 3️⃣ She found (and owned) a blue ocean. Teenage girls listened to country music, but no one was singing to them. And record labels weren't focused on them as a target market. She identified a gap, then built her brand around it. Growth accelerates when:

We’re huge Christmas fans in our house (on wheels). Always have been. There’s something about this season that naturally invites presence, reflection, and a slower pace—and I love that. In our last company, the next two weeks were a built-in exhale. My husband and I both worked in the business, and with him traveling almost half the month, this time of year meant we were guaranteed space to focus on what mattered most in that moment: family, friends, and time together. Life looks a little different now. We’ve spent the last year and a half traveling the country together with our kids, and my business genuinely doesn’t feel like “work” anymore. Still, I’ll be intentionally slowing down this week—to be fully present with the people who matter most to me.(You all matter deeply too—but family is always first 💛) So I’m curious… How will you spend the next two weeks? • Catching up? • Slowing down? • Or keeping your foot on the gas? There’s no right answer. No matter what you choose, know this: you’ve got this. Whatever you’re most focused on heading into the new year will come to pass—if you stay focused, keep showing up, and seek out the support you need along the way. Enjoy the season. However that looks for you. 🎄✨ (Here's a short video highlighting just a few of the things my family and I were up to over the past year...)

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