How Will You Create More Freedom and Demand in January?
If thereโs one thing every founder has to own in the beginning, itโs this: ๐ You are the sales team. ๐ You are the demand engine. ๐ You are the reason clients come in the door. (You're everything...bathroom to boardroom as my husband says) Thereโs no way around it. Creating demand is the lifeblood of your business... and for a long time, itโs something we all should carry on our own. At least until we can ensure our branding, pain points, ICP, messaging and how to close are all aligned. But today marks a new phase for me. Phase 2 of my own CEO growth. My newest team member officially starts, and for the first time, Iโm beginning to hand off parts of my demand infrastructure... not the leadership, the messaging and, the sales conversationsโฆbut the backend systems that actually create demand and keep it alive (I told you...this is DIFFERENT than sales & marketing). I cannot tell you how excited I am for this. My Ideal Role within the next year is very clear: ๐ CEO ๐ Content Creator ๐ Primary Service Provider Not the person cleaning tags, rebuilding funnels, tracking IG engagement manually, or managing follow-up systems. To stay in my Ideal Role, I need support. I need infrastructure. I need someone helping me run the backend of the demand engine. Hereโs a peek at what sheโs inheriting this month: (Image shared below) The two tasks in red are the ones Iโm the most energized about: - Demand Infrastructure Setup (Slack + GHL) - IG Engagement Tracking + DM Workflow Implementation This is how you start to protect your client experience and your income. Here's why Iโm sharing this with you... Because this is EXACTLY what weโre diving into inside the January Creating Demand Mastermind โ and Iโm more excited for this MM than any Iโve hosted so far. Inside it, weโre going to: - build your actual demand engine - break down what creates engagement vs. what creates buyers - help you design your follow-up system - map your DM workflows - teach you how to create demand predictably (not randomly) - and help you set up the backend so you can eventually hand off pieces too