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Getting crafty / the antidote to cold calling
I've been at a free art class today. Realised it was gold for my local Facebook page. Gorgeous venue, great footage, and a feelgood community story. It's amazing how you can make a really interesting local 'news' story with just a few clips. I'll be sending this to the organisers, who are part of Manchester council. The council would be my dream client - they can have huge budgets, but I've got to get my foot in the door first! Do you have your eye on any dream local clients?
Getting crafty / the antidote to cold calling
Videos stuck on 200 views? Film something BIG.
You want people to notice your videos. You want the algorithm to finally pick you up. So here is the trick that most creators miss. Film something big and visually striking in your local area. That tells the algorithm exactly who to show your video to, and it pulls in locals fast. Local views lead to shares, national reach, then international discovery. I’ve just done it with the festive Ferris wheel in Manchester. I'll be posting the full ten minute video on my local Facebook page. The wheel is hug and beautiful, with vast views over Manchester. This hyper local content should generate plenty of views and shares. If you want to grow your audience from small local wins to global reach, upgrade to the full Local Creator Cashflow. I will show you how to film small, think big, and turn everyday places into financial growth. In the meanwhile, I'm loving this workshop, because it's encouraging me to get out filming after a year or so of working on other projects.
Videos stuck on 200 views? Film something BIG.
How to hustle your local authority - template here
After sending the video and email to the owners of the wheel, I realised I could send the clip to Manchester City Council, and flag up my services as a vlogger. I have 25 years of making content for councils - both radio and video. Take a look at the email to see my approach, and use this template for hustling your own local authorities.
How to hustle your local authority - template here
Hustling the ferris wheel client - email workshop for you to copy
Hey, so if you go back a few posts, you'll see that I made a video about the big wheel in Manchester. And now it's time to HUSTLE. I have now contacted the client with a copy of the video. In the email I've mentioned that I could become their in house 'TV channel', live streaming from the wheel. Take a look at the email, and see how I've made it sound fun and exciting, and packed it with benefit statements for the client. I've not done this kind of hustling for a few years, but it was my daily life on my Anglesey TV page a few years ago. Not all clients answer, but you do miss 100% of the shots you don't take. I hope this inspires you to get out there filming and contacting local clients. You never know where it may lead. Go gettem tiger!
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Hustling the ferris wheel client - email workshop for you to copy
How to Turn a Random Night Out into Perfect Local Content
We've always got our phone cameras on us. If you're looking to become a local vlogger, here's a workshopped example on how to start. I filmed a few quick 'n' shaky clips on Saturday night, nothing fancy, and I’m putting the video on my local Facebook page page. Editied on InShot with those all-important but bloody fiddly subtitles. Crazy venue, wild crowd, local DJs. Perfect content. This is the point for you. A few seconds here and there can turn into a great local post, a reel, a story, whatever you want. You don’t need planning. You don’t need a script. Just catch what’s happening around you. All filmed on the fly. And now it’s a cracking local video that I can showcase to the venue and the DJ crew. This is what I want you to notice. Local content doesn’t need to be planned. It needs to be caught. Use what’s already happening around you. Capture it. Post it. Build from it. And you too could be making a decent living in your home town, and further beyond. Smart influencers start local and rise from there. Your Turn: Drop a comment with a recent moment you’ve caught on your phone that could be turned into local content. Could be outside your house, at a shop, a local event, or even a random street scene. Let’s see what you’ve got and get the conversation going.
How to Turn a Random Night Out into Perfect Local Content
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