When you see adverts in the press, watch TV, or listen to the radio, you’ll often notice them promoting the benefits of advertising with them. This is called incoming lead generation. Instead of waiting for advertisers to appear, media outlets actively show businesses why placing adverts with them works. They demonstrate the results, explain the opportunity, and invite businesses to take part. It’s a simple but powerful idea: advertise the power of your advertising. This week I’ve created my own incoming lead generation video for Withington TV and posted it in local Facebook groups. In the video, I explain what my channel does. "Call-to-action video adverts that drive people through the door in real time." And I can say this with confidence, because I’ve seen it happen again and again. When a video goes live, people who are sitting at home scrolling suddenly see a place they want to visit. The food looks great, the atmosphere looks inviting, and the decision to go happens instantly. Within 20 minutes, people start arriving. That’s the power of well-crafted video with a clear call to action. It doesn’t just build awareness. It moves people to act. So this short clip is doing exactly what media outlets have done for decades. It shows businesses the potential, explains the benefit, and creates incoming enquiries from people who want the same results. Here's the Facebook write up I used to accompany the video. Feel free to use adapt this template. 'Hey it's Vicky Video and I run brand new Withington TV. Here's a little about me. For many years I have run a project called Anglesey TV. I started making videos about cafés, restaurants and beaches on Anglesey, and soon noticed that not only were these videos going viral, but a wave of new visitors would arrive – often within twenty minutes of going live. People were sat at home or in their holiday let, bored and scrolling. A video would pop up, seducing their senses with gorgeous food, or a secret beach, and the masses would be mobilised in minutes.

My first ever documentary is LIVE! Filmed on an old but brilliant iPhone 12 Pro, and edited on iMovie. As you may know, I'm working through the Local Creator Cashflow course alongside you, making myself 'famous' in my hometown first, and building up from there. I've done it in several areas before, but not in my new Manchester location. My usual method is to make short funky reels, which require very little narrative structure. Quick to bang out, but about as mentally nutritious as a Big Mac and fries. The film is only five minutes long, but it took me three weeks to conceptualise, film, edit, voiceover, finesse and upload. Here's how I did it: 1) Found a topic of public interest that I could film for free. In this case, it was upgrades to a local square that was originally a cluttered, anonymous street corner. 2) Found an angle. The square was named after a nuclear pioneer, Ernest Rutherford, so the film is about him, and all of the interesting upgrades to the area. This took some serious thinking and re-editing. 3) Went out filming on a sunny day. ALWAYS try to film in the sunshine - I've noticed videos get many more views with blue skies, sharp shadows and bright light. 4) Spent days hunched over my desk putting it together. I'm trying to emulate BBC documentary style here, with concept, pacing, voiceover, sound design, shots, etc. 5) Completed thumbnails, artwork, description, hashtags...and eventually managed to upload it, after some fraught rendering. Over an hour to save a five minute piece? I really need a new laptop. 6) Uploaded it to my Youtube and my new Facebook page, Withington TV. I highly recommend setting up a Facebook page for your local videos, and naming it TOWN/ AREA TV by the way. Even if you're not a proper TV station, it generates interest and makes you look official. I used Canva for my artwork and logo design. 6) Once it was live, I tagged in relevant venues and organisations. As it happened, while I was co-working, I met the lead responsible for the town's regeneration. A tremendous stroke of luck! He provided me with archive images and quotes, and even watched the full film when I asked him to 'proof' it.

Hi Cashflow Creators, This week I’ve been working on an incoming lead video: a short clip showing the benefits of advertising on my channel, Withington TV. You might wonder why media outlets spend money advertising their own advertising. - They’re selling results, not space - businesses don’t buy a newspaper or a TV slot just for the paper or screen. They buy customers, leads, and footfall. - They need to prove it works - a small ad showing why advertising with them drives results builds trust and urgency. - It creates incoming leads - businesses see the ad, realise the potential, and are motivated to take action. It’s the same principle I’m using on Withington TV. My video is short, sharp, and designed to generate immediate interest and enquiries. Just like the big media outlets, I’m showing why working with me is the fastest way to attract customers. If you want to see the impact of incoming lead content in action, this is exactly how it works. How will you advertise your local video services?

Good morning new members @Xzondria Williams and @Veronica Edwards. Thank you so much for joining Local Creator Cashflow. We're working together to create local 'TV' in our home towns. I'm working through the course together with us all in real time, and already the results are wonderful. Tell us more about what you'd like to learn. Do you have any experience with vlogging?

Another brilliant week of building the absolute foundations of a vlog channel in my local town. I’m starting with relationships, not revenue. So far, I’ve introduced myself to the regeneration lead and made a short film about upgrades to the local square. He was immensely flattered. When you spotlight someone’s work in a positive, professional way, you instantly move from “random creator” to valuable ally. I’ve also contacted the local civic society. They champion improvements across the area and I’ve been invited to their AGM next week. I’ve offered to create a short film about their work too. Now, on the surface, it might look like I’m handing out freebies. I’m not. These “civic interest” videos are strategic assets. They help you: - Build credibility - Grow local audience trust - Get known by decision makers - Create a visible portfolio of impact Once you start becoming known as a champion of your town, doors open. You get introduced to councillors, business owners, community organisers, event planners. The people who shape what happens locally. And when they already trust you, you’re no longer pitching from cold. You’re being welcomed in. This is how you position yourself as the go to local storyteller. And yes, offering a few strategic free projects at the start can be powerful. Not forever. Not endlessly. But enough to: - Get on the radar - Build proof - Create social validation - Show what you’re capable of Free is expensive if it’s random. Free is powerful if it’s intentional. Foundations first. Monetisation second. That’s how we build something that lasts, and that's how we open the door to paid videography projects. Here's a very short clip I made on Canva to low-key announce my arrival. I've posted it on the local Facebook group that has 14k followers. Feel free to copy and use.