Another Brick in the Foundations
Another brilliant week of building the absolute foundations of a vlog channel in my local town.
I’m starting with relationships, not revenue.
So far, I’ve introduced myself to the regeneration lead and made a short film about upgrades to the local square. He was immensely flattered.
When you spotlight someone’s work in a positive, professional way, you instantly move from “random creator” to valuable ally.
I’ve also contacted the local civic society. They champion improvements across the area and I’ve been invited to their AGM next week. I’ve offered to create a short film about their work too.
Now, on the surface, it might look like I’m handing out freebies.
I’m not.
These “civic interest” videos are strategic assets.
They help you:
- Build credibility
- Grow local audience trust
- Get known by decision makers
- Create a visible portfolio of impact
Once you start becoming known as a champion of your town, doors open.
You get introduced to councillors, business owners, community organisers, event planners. The people who shape what happens locally. And when they already trust you, you’re no longer pitching from cold.
You’re being welcomed in.
This is how you position yourself as the go to local storyteller.
And yes, offering a few strategic free projects at the start can be powerful. Not forever. Not endlessly. But enough to:
- Get on the radar
- Build proof
- Create social validation
- Show what you’re capable of
Free is expensive if it’s random. Free is powerful if it’s intentional.
Foundations first. Monetisation second.
That’s how we build something that lasts, and that's how we open the door to paid videography projects.
Here's a very short clip I made on Canva to low-key announce my arrival. I've posted it on the local Facebook group that has 14k followers. Feel free to copy and use.
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Another Brick in the Foundations
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