Why Media Outlets Advertise Their Own Advertising
Hi Cashflow Creators,
This week I’ve been working on an incoming lead video: a short clip showing the benefits of advertising on my channel, Withington TV.
You might wonder why media outlets spend money advertising their own advertising.
- They’re selling results, not space - businesses don’t buy a newspaper or a TV slot just for the paper or screen. They buy customers, leads, and footfall.
- They need to prove it works - a small ad showing why advertising with them drives results builds trust and urgency.
- It creates incoming leads - businesses see the ad, realise the potential, and are motivated to take action.
It’s the same principle I’m using on Withington TV. My video is short, sharp, and designed to generate immediate interest and enquiries. Just like the big media outlets, I’m showing why working with me is the fastest way to attract customers.
If you want to see the impact of incoming lead content in action, this is exactly how it works. How will you advertise your local video services?
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Why Media Outlets Advertise Their Own Advertising
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