6 Months ago our about page was converting at 7%.
Now depending on the 7 day average it is between 26-35%
What changed?
Authority: We positioned ourselves properly
Authenticity: We aren't pretending or performing or afraid to be our weird selves
Alignment: We are clear on our offer and who we can help
The more we focus on these 3 things the easier our whole business gets and the better our About Page Converts.
Which one do you need to focus on to make your about page convert better?