I'm launching my first campaign on Instantly!

William Marksén

Sep 21 (edited) • General discussion 📣

I'm excited to get started.

I've been warming up my inboxes for over 7 weeks now, 25 inboxes on 5 domains.

I've filtered my list to exclude leads who do not fit my ICP.

I've verified the e-mails on my lead list.

I've written e-mail copy with SPINTAX.

I've removed spammy words.

I also put all leads with Microsoft/Outlook inboxes in a separate campaign out of fear for ending up in spam. Seems like I do fine with all other ESPs but little to no success with Microsoft/Outlook.

Quick question: Does including phone number, full name and full company name hurt or boost deliverability? Currently I'm including all of this in my signature.

"William Marksen

070 - 53 74 628

Marksen Digital Solutions"

But I think I saw in one of Jays videos a way back that it's better to keep the signature general so it doesn't stand out which increases the likelihood of it being be recognized and eventually marked as spam.

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