Maybe I’m shooting in the dark here, but I’d love your insight. If you’re looking to procure services from an external provider, what makes it easy for you to buy? Here is my context: I’m building a training and coaching firm that helps companies scale, emotional intelligence in their workforce. So we are talking about developing different soft skills, which when embodied, change behaviors and produce the right business outcomes. I can give more detail, but wanted to know your experience and insight best of my initial question. I’m getting some good initial signals from prospects, but I want to go in with something that stands out. Thanks for any at all detail, and experiences, you can share.